🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#943491
RGB
rgb(148, 52, 145)
HSL
hsl(302°, 48%, 39%)
CMYK
C:0% M:65% Y:2% K:42%
Luminance
0.1067
WCAG Accessibility
Aa — #943491
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #943491
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#943491
#349337
Analogous
#673493
#943491
#933460
Triadic
#943491
#909334
#349093
Split-comp.
#943491
#609334
#349367
Tetradic
#943491
#936734
#349337
#346093
Monochromatic
#DEB5DC
#BE6FBC
#893E87
#662E64
#311630
Suggested palettes for this hue.