🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AB20AB
RGB
rgb(171, 32, 171)
HSL
hsl(300°, 68%, 40%)
CMYK
C:0% M:81% Y:0% K:33%
Luminance
0.1257
WCAG Accessibility
Aa — #AB20AB
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AB20AB
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AB20AB
#21AB21
Analogous
#6621AB
#AB20AB
#AB2166
Triadic
#AB20AB
#ABAB21
#21ABAB
Split-comp.
#AB20AB
#66AB21
#21AB66
Tetradic
#AB20AB
#AB6621
#21AB21
#2166AB
Monochromatic
#EAAEEA
#D45ED4
#A12BA1
#792079
#3C103C
Suggested palettes for this hue.