🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD091A
RGB
rgb(173, 9, 26)
HSL
hsl(354°, 90%, 36%)
CMYK
C:0% M:95% Y:85% K:32%
Luminance
0.0915
WCAG Accessibility
Aa — #AD091A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #AD091A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#AD091A
#09AE9E
Analogous
#AE096C
#AD091A
#AE4B09
Triadic
#AD091A
#1AAE09
#091AAE
Split-comp.
#AD091A
#09AE4B
#096CAE
Tetradic
#AD091A
#6CAE09
#09AE9E
#4B09AE
Monochromatic
#F3919B
#E93547
#A51221
#770D18
#32060A
Suggested palettes for this hue.