🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B40000
RGB
rgb(180, 0, 0)
HSL
hsl(0°, 100%, 35%)
CMYK
C:0% M:100% Y:100% K:29%
Luminance
0.0988
WCAG Accessibility
Aa — #B40000
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #B40000
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#B40000
#00B3B3
Analogous
#B30059
#B40000
#B35900
Triadic
#B40000
#00B300
#0000B3
Split-comp.
#B40000
#00B359
#0059B3
Tetradic
#B40000
#59B300
#00B3B3
#5900B3
Monochromatic
#F98686
#F42525
#AA0909
#790606
#300303
Suggested palettes for this hue.