🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B769B7
RGB
rgb(183, 105, 183)
HSL
hsl(300°, 35%, 56%)
CMYK
C:0% M:43% Y:0% K:28%
Luminance
0.2388
WCAG Accessibility
Aa — #B769B7
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #B769B7
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B769B7
#68B668
Analogous
#8F68B6
#B769B7
#B6688F
Triadic
#B769B7
#B6B668
#68B6B6
Split-comp.
#B769B7
#8FB668
#68B68F
Tetradic
#B769B7
#B68F68
#68B668
#688FB6
Monochromatic
#331F33
#734573
#AB73AB
#BE93BE
#DBC2DB
Suggested palettes for this hue.