🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D840D5
RGB
rgb(216, 64, 213)
HSL
hsl(301°, 66%, 55%)
CMYK
C:0% M:70% Y:1% K:15%
Luminance
0.2303
WCAG Accessibility
Aa — #D840D5
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #D840D5
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D840D5
#41D843
Analogous
#8F41D8
#D840D5
#D8418A
Triadic
#D840D5
#D5D841
#41D5D8
Split-comp.
#D840D5
#8AD841
#41D88F
Tetradic
#D840D5
#D88F41
#41D843
#418AD8
Monochromatic
#3C113B
#8B278A
#CD4CCA
#D874D6
#E9AFE8
Suggested palettes for this hue.