🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#1D73A3
RGB
rgb(29, 115, 163)
HSL
hsl(201°, 70%, 38%)
CMYK
C:82% M:29% Y:0% K:36%
Luminance
0.1528
WCAG Accessibility
Aa — #1D73A3
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #1D73A3
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#1D73A3
#A54D1D
Analogous
#1DA590
#1D73A3
#1D31A5
Triadic
#1D73A3
#A51D75
#75A51D
Split-comp.
#1D73A3
#A51D31
#A5901D
Tetradic
#1D73A3
#901DA5
#A54D1D
#31A51D
Monochromatic
#A5D1E9
#54A7D4
#27729B
#1D5472
#0D2735
Suggested palettes for this hue.