🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#2790D1
RGB
rgb(39, 144, 209)
HSL
hsl(203°, 69%, 49%)
CMYK
C:81% M:31% Y:0% K:18%
Luminance
0.2535
WCAG Accessibility
Aa — #2790D1
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #2790D1
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#2790D1
#D36927
Analogous
#27D3BF
#2790D1
#273BD3
Triadic
#2790D1
#D32791
#91D327
Split-comp.
#2790D1
#D3273B
#D3BF27
Tetradic
#2790D1
#BF27D3
#D36927
#3BD327
Monochromatic
#D2E7F3
#81BBDF
#338EC7
#29719E
#194661
Suggested palettes for this hue.