🧠 Psychology
Fresh and soothing color. Evokes clarity, communication and technological innovation.
✨ Uses
Tech, health, communication, SaaS, media.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#30728D
RGB
rgb(48, 114, 141)
HSL
hsl(197°, 49%, 37%)
CMYK
C:66% M:19% Y:0% K:45%
Luminance
0.1467
WCAG Accessibility
Aa — #30728D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #30728D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#30728D
#8D4A30
Analogous
#308D79
#30728D
#30448D
Triadic
#30728D
#8D3072
#728D30
Split-comp.
#30728D
#8D3044
#8D7930
Tetradic
#30728D
#79308D
#8D4A30
#448D30
Monochromatic
#ADCEDB
#67A4BC
#3A6E83
#2A5060
#13242B
Suggested palettes for this hue.