🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#398FBB
RGB
rgb(57, 143, 187)
HSL
hsl(200°, 53%, 48%)
CMYK
C:70% M:24% Y:0% K:27%
Luminance
0.2447
WCAG Accessibility
Aa — #398FBB
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #398FBB
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#398FBB
#BB653A
Analogous
#3ABBA6
#398FBB
#3A4FBB
Triadic
#398FBB
#BB3A90
#90BB3A
Split-comp.
#398FBB
#BB3A4F
#BBA63A
Tetradic
#398FBB
#A63ABB
#BB653A
#4FBB3A
Monochromatic
#D3E5EE
#8AB9D0
#468CAF
#376F8B
#214354
Suggested palettes for this hue.