🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#481001
RGB
rgb(72, 16, 1)
HSL
hsl(13°, 97%, 14%)
CMYK
C:0% M:78% Y:99% K:72%
Luminance
0.0148
WCAG Accessibility
Aa — #481001
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #481001
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#481001
#013746
Analogous
#460115
#481001
#463301
Triadic
#481001
#014610
#100146
Split-comp.
#481001
#014633
#011546
Tetradic
#481001
#154601
#013746
#330146
Monochromatic
#F05024
#A22C0B
#431205
#130501
#000000
Suggested palettes for this hue.