🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#612414
RGB
rgb(97, 36, 20)
HSL
hsl(12°, 66%, 23%)
CMYK
C:0% M:63% Y:79% K:62%
Luminance
0.0353
WCAG Accessibility
Aa — #612414
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #612414
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#612414
#145261
Analogous
#61142B
#612414
#614A14
Triadic
#612414
#146123
#231461
Split-comp.
#612414
#14614A
#142B61
Tetradic
#612414
#2B6114
#145261
#4A1461
Monochromatic
#D5816C
#AB4930
#5B271A
#34160F
#000000
Suggested palettes for this hue.