🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#701C18
RGB
rgb(112, 28, 24)
HSL
hsl(3°, 65%, 27%)
CMYK
C:0% M:75% Y:79% K:56%
Luminance
0.0407
WCAG Accessibility
Aa — #701C18
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #701C18
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#701C18
#186D72
Analogous
#721840
#701C18
#724918
Triadic
#701C18
#18721D
#1D1872
Split-comp.
#701C18
#187249
#184072
Tetradic
#701C18
#407218
#186D72
#491872
Monochromatic
#D9817D
#BA3D36
#6B231F
#431614
#080302
Suggested palettes for this hue.