🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#731FBD
RGB
rgb(115, 31, 189)
HSL
hsl(272°, 72%, 43%)
CMYK
C:39% M:84% Y:0% K:26%
Luminance
0.0812
WCAG Accessibility
Aa — #731FBD
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #731FBD
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#731FBD
#68BD1F
Analogous
#241FBD
#731FBD
#BD1FB7
Triadic
#731FBD
#BD731F
#1FBD73
Split-comp.
#731FBD
#B7BD1F
#1FBD24
Tetradic
#731FBD
#BD241F
#68BD1F
#1FB7BD
Monochromatic
#D5B9EF
#A566DB
#722AB2
#582088
#30114A
Suggested palettes for this hue.