🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7440AA
RGB
rgb(116, 64, 170)
HSL
hsl(269°, 45%, 46%)
CMYK
C:32% M:62% Y:0% K:33%
Luminance
0.1013
WCAG Accessibility
Aa — #7440AA
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #7440AA
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#7440AA
#77AA41
Analogous
#4142AA
#7440AA
#A841AA
Triadic
#7440AA
#AA7441
#41AA74
Split-comp.
#7440AA
#AAA841
#42AA41
Tetradic
#7440AA
#AA4142
#77AA41
#41AAA8
Monochromatic
#DBCFE8
#A78AC7
#744C9E
#5B3C7C
#352348
Suggested palettes for this hue.