🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#744294
RGB
rgb(116, 66, 148)
HSL
hsl(277°, 38%, 42%)
CMYK
C:22% M:55% Y:0% K:42%
Luminance
0.096
WCAG Accessibility
Aa — #744294
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #744294
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#744294
#629442
Analogous
#4C4294
#744294
#94428A
Triadic
#744294
#947542
#429475
Split-comp.
#744294
#8A9442
#42944C
Tetradic
#744294
#944C42
#629442
#428A94
Monochromatic
#D4C4DE
#A483B9
#724D89
#573B68
#2E1F37
Suggested palettes for this hue.