🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7621AB
RGB
rgb(118, 33, 171)
HSL
hsl(277°, 68%, 40%)
CMYK
C:31% M:81% Y:0% K:33%
Luminance
0.077
WCAG Accessibility
Aa — #7621AB
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7621AB
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7621AB
#56AB21
Analogous
#3121AB
#7621AB
#AB219B
Triadic
#7621AB
#AB7621
#21AB76
Split-comp.
#7621AB
#9BAB21
#21AB31
Tetradic
#7621AB
#AB3121
#56AB21
#219BAB
Monochromatic
#D3AEEA
#A75ED4
#742BA1
#572079
#2B103C
Suggested palettes for this hue.