🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#771DA7
RGB
rgb(119, 29, 167)
HSL
hsl(279°, 70%, 38%)
CMYK
C:29% M:83% Y:0% K:35%
Luminance
0.0742
WCAG Accessibility
Aa — #771DA7
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #771DA7
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#771DA7
#4DA51D
Analogous
#311DA5
#771DA7
#A51D90
Triadic
#771DA7
#A5751D
#1DA575
Split-comp.
#771DA7
#90A51D
#1DA531
Tetradic
#771DA7
#A5311D
#4DA51D
#1D90A5
Monochromatic
#D1A5E9
#A754D4
#72279B
#541D72
#270D35
Suggested palettes for this hue.