🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#774739
RGB
rgb(119, 71, 57)
HSL
hsl(14°, 35%, 35%)
CMYK
C:0% M:40% Y:52% K:53%
Luminance
0.0854
WCAG Accessibility
Aa — #774739
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #774739
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#774739
#3A6A78
Analogous
#783A4B
#774739
#78683A
Triadic
#774739
#3A7849
#493A78
Split-comp.
#774739
#3A7868
#3A4B78
Tetradic
#774739
#4B783A
#3A6A78
#683A78
Monochromatic
#CFB7AF
#A97D70
#704D43
#503730
#201613
Suggested palettes for this hue.