🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#78120D
RGB
rgb(120, 18, 13)
HSL
hsl(3°, 80%, 26%)
CMYK
C:0% M:85% Y:89% K:53%
Luminance
0.0427
WCAG Accessibility
Aa — #78120D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #78120D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#78120D
#0D7277
Analogous
#770D3D
#78120D
#77480D
Triadic
#78120D
#0D7713
#130D77
Split-comp.
#78120D
#0D7748
#0D3D77
Tetradic
#78120D
#3D770D
#0D7277
#480D77
Monochromatic
#E5726C
#C72B23
#711914
#450F0C
#040101
Suggested palettes for this hue.