🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7A1C01
RGB
rgb(122, 28, 1)
HSL
hsl(13°, 98%, 24%)
CMYK
C:0% M:77% Y:99% K:52%
Luminance
0.0475
WCAG Accessibility
Aa — #7A1C01
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7A1C01
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7A1C01
#015F79
Analogous
#790123
#7A1C01
#795701
Triadic
#7A1C01
#01791B
#1B0179
Split-comp.
#7A1C01
#017957
#012379
Tetradic
#7A1C01
#237901
#015F79
#570179
Monochromatic
#F47552
#D3380D
#731F07
#431204
#000000
Suggested palettes for this hue.