🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7B0020
RGB
rgb(123, 0, 32)
HSL
hsl(344°, 100%, 24%)
CMYK
C:0% M:100% Y:74% K:52%
Luminance
0.0435
WCAG Accessibility
Aa — #7B0020
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7B0020
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7B0020
#007A5A
Analogous
#7A005E
#7B0020
#7A1D00
Triadic
#7B0020
#217A00
#00217A
Split-comp.
#7B0020
#007A1D
#005E7A
Tetradic
#7B0020
#5E7A00
#007A5A
#1D007A
Monochromatic
#F6517D
#D50B41
#740623
#440415
#000000
Suggested palettes for this hue.