🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7B1A0A
RGB
rgb(123, 26, 10)
HSL
hsl(8°, 85%, 26%)
CMYK
C:0% M:79% Y:92% K:52%
Luminance
0.0475
WCAG Accessibility
Aa — #7B1A0A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7B1A0A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7B1A0A
#0A6C7B
Analogous
#7B0A33
#7B1A0A
#7B510A
Triadic
#7B1A0A
#0A7B19
#190A7B
Split-comp.
#7B1A0A
#0A7B51
#0A337B
Tetradic
#7B1A0A
#337B0A
#0A6C7B
#510A7B
Monochromatic
#E97967
#CD351D
#741E11
#47120A
#040101
Suggested palettes for this hue.