🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7F1708
RGB
rgb(127, 23, 8)
HSL
hsl(8°, 88%, 26%)
CMYK
C:0% M:82% Y:94% K:50%
Luminance
0.0495
WCAG Accessibility
Aa — #7F1708
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7F1708
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7F1708
#086D7D
Analogous
#7D0833
#7F1708
#7D5208
Triadic
#7F1708
#087D18
#18087D
Split-comp.
#7F1708
#087D52
#08337D
Tetradic
#7F1708
#337D08
#086D7D
#52087D
Monochromatic
#EC7765
#D1321A
#761C0F
#491109
#050101
Suggested palettes for this hue.