🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#96350F
RGB
rgb(150, 53, 15)
HSL
hsl(17°, 82%, 32%)
CMYK
C:0% M:65% Y:90% K:41%
Luminance
0.0889
WCAG Accessibility
Aa — #96350F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #96350F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#96350F
#0F6F95
Analogous
#950F2C
#96350F
#95780F
Triadic
#96350F
#0F9535
#350F95
Split-comp.
#96350F
#0F9578
#0F2C95
Tetradic
#96350F
#2C950F
#0F6F95
#780F95
Monochromatic
#EBA184
#DD5E2C
#8C3817
#602710
#1F0C05
Suggested palettes for this hue.