🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#963693
RGB
rgb(150, 54, 147)
HSL
hsl(302°, 47%, 40%)
CMYK
C:0% M:64% Y:2% K:41%
Luminance
0.1112
WCAG Accessibility
Aa — #963693
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #963693
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#963693
#369639
Analogous
#693696
#963693
#963663
Triadic
#963693
#939636
#369396
Split-comp.
#963693
#639636
#369669
Tetradic
#963693
#966936
#369639
#366396
Monochromatic
#DFB9DE
#BF73BC
#8C4089
#693067
#341833
Suggested palettes for this hue.