🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#965D94
RGB
rgb(150, 93, 148)
HSL
hsl(302°, 23%, 48%)
CMYK
C:0% M:38% Y:1% K:41%
Luminance
0.1657
WCAG Accessibility
Aa — #965D94
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #965D94
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#965D94
#5E9760
Analogous
#7C5E97
#965D94
#975E79
Triadic
#965D94
#95975E
#5E9597
Split-comp.
#965D94
#79975E
#5E977C
Tetradic
#965D94
#977C5E
#5E9760
#5E7997
Monochromatic
#E4DCE4
#B8A3B7
#8A6A89
#6D546D
#423342
Suggested palettes for this hue.