🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Coffee pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#966D4C
RGB
rgb(150, 109, 76)
HSL
hsl(27°, 33%, 44%)
CMYK
C:0% M:27% Y:49% K:41%
Luminance
0.1814
WCAG Accessibility
Aa — #966D4C
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #966D4C
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#966D4C
#4B7495
Analogous
#954B4F
#966D4C
#95924B
Triadic
#966D4C
#4B956C
#6C4B95
Split-comp.
#966D4C
#4B9592
#4B4F95
Tetradic
#966D4C
#4F954B
#4B7495
#924B95
Monochromatic
#E0D5CD
#B8A18E
#8A6E56
#6B5543
#3C2F25
Suggested palettes for this hue.