🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#980009
RGB
rgb(152, 0, 9)
HSL
hsl(356°, 100%, 30%)
CMYK
C:0% M:100% Y:94% K:40%
Luminance
0.0682
WCAG Accessibility
Aa — #980009
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #980009
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#980009
#00998F
Analogous
#990057
#980009
#994200
Triadic
#980009
#0A9900
#000A99
Split-comp.
#980009
#009942
#005799
Tetradic
#980009
#579900
#00998F
#420099
Monochromatic
#F76E77
#F20D1C
#910811
#61050B
#180103
Suggested palettes for this hue.