🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#983020
RGB
rgb(152, 48, 32)
HSL
hsl(8°, 65%, 36%)
CMYK
C:0% M:68% Y:79% K:40%
Luminance
0.087
WCAG Accessibility
Aa — #983020
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #983020
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#983020
#208897
Analogous
#97204C
#983020
#976C20
Triadic
#983020
#209730
#302097
Split-comp.
#983020
#20976C
#204C97
Tetradic
#983020
#4C9720
#208897
#6C2097
Monochromatic
#E3A9A0
#CD6251
#8E3729
#67281E
#2B110D
Suggested palettes for this hue.