🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#99173F
RGB
rgb(153, 23, 63)
HSL
hsl(342°, 74%, 35%)
CMYK
C:0% M:85% Y:59% K:40%
Luminance
0.076
WCAG Accessibility
Aa — #99173F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #99173F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#99173F
#179B74
Analogous
#9B1781
#99173F
#9B3217
Triadic
#99173F
#3F9B17
#173F9B
Split-comp.
#99173F
#179B32
#17819B
Tetradic
#99173F
#819B17
#179B74
#32179B
Monochromatic
#E896AF
#D6436F
#922042
#69172F
#2A0913
Suggested palettes for this hue.