🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#99180E
RGB
rgb(153, 24, 14)
HSL
hsl(4°, 83%, 33%)
CMYK
C:0% M:84% Y:91% K:40%
Luminance
0.0732
WCAG Accessibility
Aa — #99180E
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #99180E
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#99180E
#0E919A
Analogous
#9A0E4B
#99180E
#9A5D0E
Triadic
#99180E
#0E9A18
#180E9A
Split-comp.
#99180E
#0E9A5D
#0E4B9A
Tetradic
#99180E
#4B9A0E
#0E919A
#5D0E9A
Monochromatic
#EC8F88
#DF3B30
#921F17
#651610
#230706
Suggested palettes for this hue.