🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9B0031
RGB
rgb(155, 0, 49)
HSL
hsl(341°, 100%, 30%)
CMYK
C:0% M:100% Y:68% K:39%
Luminance
0.073
WCAG Accessibility
Aa — #9B0031
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9B0031
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9B0031
#009969
Analogous
#99007D
#9B0031
#991C00
Triadic
#9B0031
#309900
#003099
Split-comp.
#9B0031
#00991C
#007D99
Tetradic
#9B0031
#7D9900
#009969
#1C0099
Monochromatic
#F76E99
#F20D55
#910833
#610522
#180109
Suggested palettes for this hue.