🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9C509B
RGB
rgb(156, 80, 155)
HSL
hsl(301°, 32%, 46%)
CMYK
C:0% M:49% Y:1% K:39%
Luminance
0.1521
WCAG Accessibility
Aa — #9C509B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9C509B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9C509B
#509B51
Analogous
#77509B
#9C509B
#9B5074
Triadic
#9C509B
#9A9B50
#509A9B
Split-comp.
#9C509B
#749B50
#509B77
Tetradic
#9C509B
#9B7750
#509B51
#50749B
Monochromatic
#E3D3E3
#BB95BB
#8F5B8E
#70486F
#412A41
Suggested palettes for this hue.