🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D001C
RGB
rgb(157, 0, 28)
HSL
hsl(349°, 100%, 31%)
CMYK
C:0% M:100% Y:82% K:38%
Luminance
0.0737
WCAG Accessibility
Aa — #9D001C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9D001C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9D001C
#009E81
Analogous
#9E006C
#9D001C
#9E3200
Triadic
#9D001C
#1D9E00
#001D9E
Split-comp.
#9D001C
#009E32
#006C9E
Tetradic
#9D001C
#6C9E00
#009E81
#32009E
Monochromatic
#F8728B
#F3123B
#960822
#660517
#1D0207
Suggested palettes for this hue.