🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D1204
RGB
rgb(157, 18, 4)
HSL
hsl(5°, 95%, 32%)
CMYK
C:0% M:89% Y:97% K:38%
Luminance
0.0752
WCAG Accessibility
Aa — #9D1204
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9D1204
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9D1204
#04929F
Analogous
#9F0445
#9D1204
#9F5F04
Triadic
#9D1204
#049F11
#11049F
Split-comp.
#9D1204
#049F5F
#04459F
Tetradic
#9D1204
#459F04
#04929F
#5F049F
Monochromatic
#F4857B
#ED2E1D
#97180C
#681008
#210503
Suggested palettes for this hue.