🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D1B98
RGB
rgb(157, 27, 152)
HSL
hsl(302°, 71%, 36%)
CMYK
C:0% M:83% Y:3% K:38%
Luminance
0.1014
WCAG Accessibility
Aa — #9D1B98
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9D1B98
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9D1B98
#1B9D1F
Analogous
#601B9D
#9D1B98
#9D1B57
Triadic
#9D1B98
#999D1B
#1B999D
Split-comp.
#9D1B98
#579D1B
#1B9D60
Tetradic
#9D1B98
#9D601B
#1B9D1F
#1B579D
Monochromatic
#E79CE5
#D34ACF
#942490
#6B1A68
#2D0B2C
Suggested palettes for this hue.