🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A61B9F
RGB
rgb(166, 27, 159)
HSL
hsl(303°, 72%, 38%)
CMYK
C:0% M:84% Y:4% K:35%
Luminance
0.1133
WCAG Accessibility
Aa — #A61B9F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A61B9F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A61B9F
#1BA722
Analogous
#681BA7
#A61B9F
#A71B5A
Triadic
#A61B9F
#A0A71B
#1BA0A7
Split-comp.
#A61B9F
#5AA71B
#1BA768
Tetradic
#A61B9F
#A7681B
#1BA722
#1B5AA7
Monochromatic
#EAA4E6
#D651D0
#9D2597
#741B6F
#360D34
Suggested palettes for this hue.