🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A64FA2
RGB
rgb(166, 79, 162)
HSL
hsl(303°, 36%, 48%)
CMYK
C:0% M:52% Y:2% K:35%
Luminance
0.1636
WCAG Accessibility
Aa — #A64FA2
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A64FA2
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A64FA2
#4EA653
Analogous
#7F4EA6
#A64FA2
#A64E76
Triadic
#A64FA2
#A2A64E
#4EA2A6
Split-comp.
#A64FA2
#76A64E
#4EA67F
Tetradic
#A64FA2
#A67F4E
#4EA653
#4E76A6
Monochromatic
#E8D8E8
#C398C0
#9A5B97
#7A4878
#4A2B48
Suggested palettes for this hue.