🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A735A1
RGB
rgb(167, 53, 161)
HSL
hsl(303°, 52%, 43%)
CMYK
C:0% M:68% Y:4% K:35%
Luminance
0.1326
WCAG Accessibility
Aa — #A735A1
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A735A1
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A735A1
#35A73A
Analogous
#7335A7
#A735A1
#A73568
Triadic
#A735A1
#A1A735
#35A1A7
Split-comp.
#A735A1
#68A735
#35A773
Tetradic
#A735A1
#A77335
#35A73A
#3568A7
Monochromatic
#E6C1E4
#C879C4
#9C4097
#773174
#411B3F
Suggested palettes for this hue.