🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A90020
RGB
rgb(169, 0, 32)
HSL
hsl(349°, 100%, 33%)
CMYK
C:0% M:100% Y:81% K:34%
Luminance
0.0868
WCAG Accessibility
Aa — #A90020
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #A90020
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#A90020
#00A889
Analogous
#A80073
#A90020
#A83500
Triadic
#A90020
#1FA800
#001FA8
Split-comp.
#A90020
#00A835
#0073A8
Tetradic
#A90020
#73A800
#00A889
#3500A8
Monochromatic
#F87C93
#F31B43
#A00824
#6F0619
#270209
Suggested palettes for this hue.