🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AC2CA7
RGB
rgb(172, 44, 167)
HSL
hsl(302°, 59%, 42%)
CMYK
C:0% M:74% Y:3% K:33%
Luminance
0.1328
WCAG Accessibility
Aa — #AC2CA7
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AC2CA7
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AC2CA7
#2CAA30
Analogous
#6F2CAA
#AC2CA7
#AA2C67
Triadic
#AC2CA7
#A6AA2C
#2CA6AA
Split-comp.
#AC2CA7
#67AA2C
#2CAA6F
Tetradic
#AC2CA7
#AA6F2C
#2CAA30
#2C67AA
Monochromatic
#E8BBE6
#CE6FCA
#A0379C
#7A2A77
#41163F
Suggested palettes for this hue.