🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD0032
RGB
rgb(173, 0, 50)
HSL
hsl(343°, 100%, 34%)
CMYK
C:0% M:100% Y:71% K:32%
Luminance
0.0926
WCAG Accessibility
Aa — #AD0032
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #AD0032
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#AD0032
#00AD7C
Analogous
#AD0088
#AD0032
#AD2600
Triadic
#AD0032
#31AD00
#0031AD
Split-comp.
#AD0032
#00AD26
#0088AD
Tetradic
#AD0032
#88AD00
#00AD7C
#2600AD
Monochromatic
#F881A3
#F3205C
#A50935
#740625
#2C020E
Suggested palettes for this hue.