🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD3DA6
RGB
rgb(173, 61, 166)
HSL
hsl(304°, 48%, 46%)
CMYK
C:0% M:65% Y:4% K:32%
Luminance
0.1494
WCAG Accessibility
Aa — #AD3DA6
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AD3DA6
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AD3DA6
#3DAE45
Analogous
#7D3DAE
#AD3DA6
#AE3D6E
Triadic
#AD3DA6
#A6AE3D
#3DA6AE
Split-comp.
#AD3DA6
#6EAE3D
#3DAE7D
Tetradic
#AD3DA6
#AE7D3D
#3DAE45
#3D6EAE
Monochromatic
#E9CEE7
#C987C5
#A2499C
#7F397A
#4A2147
Suggested palettes for this hue.