🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AE1DAA
RGB
rgb(174, 29, 170)
HSL
hsl(302°, 71%, 40%)
CMYK
C:0% M:83% Y:2% K:32%
Luminance
0.1273
WCAG Accessibility
Aa — #AE1DAA
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AE1DAA
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AE1DAA
#1EAE22
Analogous
#6B1EAE
#AE1DAA
#AE1E61
Triadic
#AE1DAA
#AAAE1E
#1EAAAE
Split-comp.
#AE1DAA
#61AE1E
#1EAE6B
Tetradic
#AE1DAA
#AE6B1E
#1EAE22
#1E61AE
Monochromatic
#EBADE9
#D75BD3
#A428A0
#7B1E78
#3E0F3C
Suggested palettes for this hue.