🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF1CA8
RGB
rgb(175, 28, 168)
HSL
hsl(303°, 72%, 40%)
CMYK
C:0% M:84% Y:4% K:31%
Luminance
0.1272
WCAG Accessibility
Aa — #AF1CA8
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AF1CA8
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF1CA8
#1DAF24
Analogous
#6D1DAF
#AF1CA8
#AF1D5F
Triadic
#AF1CA8
#A8AF1D
#1DA8AF
Split-comp.
#AF1CA8
#5FAF1D
#1DAF6D
Tetradic
#AF1CA8
#AF6D1D
#1DAF24
#1D5FAF
Monochromatic
#ECACE8
#D85AD2
#A5279F
#7C1D77
#3E0F3C
Suggested palettes for this hue.