🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B3031D
RGB
rgb(179, 3, 29)
HSL
hsl(351°, 97%, 36%)
CMYK
C:0% M:98% Y:84% K:30%
Luminance
0.0982
WCAG Accessibility
Aa — #B3031D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #B3031D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#B3031D
#03B59A
Analogous
#B50377
#B3031D
#B54103
Triadic
#B3031D
#1DB503
#031DB5
Split-comp.
#B3031D
#03B541
#0377B5
Tetradic
#B3031D
#77B503
#03B59A
#4103B5
Monochromatic
#F78D9D
#F02D4A
#AC0C24
#7C091A
#34040B
Suggested palettes for this hue.