Similar colors View all →
Imperial Red
#B31628
Imperial Red
#E63946
Crimson
#DC143C
Brick Red
#B22222
Salmon Pink
#FB7185
Flash Red
#FF4757
Pure Red
#FF0000
Dark Red
#8B0000
Alizarin
#C0392B
Indian Red
#CD5C5C
Mahogany
#A94442
Rosy Coral
#FF6B6B
Dusty Pink
#FFB6C1
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #B31628
RGB rgb(179, 22, 40)
HSL hsl(353°, 78%, 39%)
CMYK C:0% M:88% Y:78% K:30%
Luminance 0.1021
WCAG Accessibility
On white 6.86:1
Aa — #B31628
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.06:1
Aa — #B31628
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#B31628 #16B19F
Analogous
#B11676 #B31628 #B15116
Triadic
#B31628 #28B116 #1628B1
Split-comp.
#B31628 #16B151 #1676B1
Tetradic
#B31628 #76B116 #16B19F #5116B1
Monochromatic
#EEA5AE #DE4F60 #A72030 #7C1823 #3C0B11
Suggested palettes for this hue.
Vibrant Summer View all →
Gold & Black View all →
Gradient Sunset View all →

  
Discover more colors View all →
Dark Red
#8B0000
Pure Red
#FF0000
Crimson
#DC143C
Alizarin
#C0392B
Imperial Red
#E63946
Rosy Coral
#FF6B6B
Brick Red
#B22222
Mahogany
#A94442
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