🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B40028
RGB
rgb(180, 0, 40)
HSL
hsl(347°, 100%, 35%)
CMYK
C:0% M:100% Y:78% K:29%
Luminance
0.1
WCAG Accessibility
Aa — #B40028
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #B40028
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#B40028
#00B38C
Analogous
#B30080
#B40028
#B33300
Triadic
#B40028
#27B300
#0027B3
Split-comp.
#B40028
#00B333
#0080B3
Tetradic
#B40028
#80B300
#00B38C
#3300B3
Monochromatic
#F9869F
#F42552
#AA092C
#79061F
#30030C
Suggested palettes for this hue.