🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B73C0C
RGB
rgb(183, 60, 12)
HSL
hsl(17°, 88%, 38%)
CMYK
C:0% M:67% Y:93% K:28%
Luminance
0.1322
WCAG Accessibility
Aa — #B73C0C
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B73C0C
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B73C0C
#0C86B6
Analogous
#B60C31
#B73C0C
#B6910C
Triadic
#B73C0C
#0CB63C
#3C0CB6
Split-comp.
#B73C0C
#0CB691
#0C31B6
Tetradic
#B73C0C
#31B60C
#0C86B6
#910CB6
Monochromatic
#F3B49B
#E77040
#AC4015
#7F2F10
#3B1607
Suggested palettes for this hue.